More than two years in the making, M·A·C Cosmetics introduces Matchmaster Foundation SPF 15, a breakthrough innovation in foundation pigment technology. Matchmaster offers medium buildable coverage that reveals rather than conceals skin’s natural undertones with a seemingly undetectable demi matte finish.
“One of the inherent characteristics of foundation is that as coverage increases, the skin’s clarity is lost and we really wanted to change that with Matchmaster Foundation SPF 15,” says Vice President of M·A·C Global Product Development, Nick Gavrelis. “With Matchmaster we have been able to cover skin with lifelike colour, purity and vibrancy,” he adds.
Matchmaster Foundation SPF 15 features innovative patented pigment technology, which encapsulates micronized pigment particles in translucent spheres. The technology gives true-to-life shade perfection and unprecedented coverage while allowing the skin’s natural shade to show through. The result is a customized shade with a demi matte finish, giving skin the natural colour without looking ashy or chalky. Featuring 14 shades, Matchmaster contains the lightest and darkest shades of all M·A·C’s foundations, giving artists and consumers more versatility than ever before.
As with many of M·A·C’s products, Matchmaster Foundation SPF 15 was trialed by makeup artists backstage during International fashion weeks in New York, London, Milan and Paris, including M·A·C Senior Artist, Luc Bouchard.
“Matchmaster is a dream foundation that provides amazing coverage but with a unique transparency Matchmaster perfects the complexion but the finish is so refined that skin still appears to be bare, but better! During this past fashion week I only had a few shades to test out, but was able to use it on a such a wide variety of skintones- the product is very versatile,” Bouchard says.
Matchmaster also provides broad spectrum UVA/UVB protection with SPF 15 and is longwearing for up to eight hours. Formulated with Laminaria Saccharina Extract, Matchmaster helps to calm skin’s sebaceous glands resulting in less oil production. Soft focus powders and spherical polymers help to minimize the appearance of pores, lines and wrinkles.
MATCHMASTER FOUNDATION SPF 15 ($32.50 USD / $39 CDN)
1.0, 1.5, 2.0, 2.5, 3.0, 4.0, 5.0, 6.0, 7.0, 7.5, 8.0, 8.5, 9.0, 10.0
193 angled foundation brush (will be permanent) ($32.00/38.50)
190 foundation brush ($32.00/38.50)
North America September 22, 2011
International Except Asia September 2011
International Asia Only September 2012